10th Digital Dealer Conference & Exposition Speaker Al Carl

Digital Location Marketing Local Marketing Innovations Taking Place on the Internet With the rising influence of local social sites such as Gowalla, Yelp, foursquare and facebook Places, as well as Google and Bing’s growing emphasis on local indicators in search results, Local SEO is becoming increasingly important to a car dealer’s marketing efforts. In this session we’ll discuss • Local Social Sites and Features • Local SEO Techniques Dealers Can Use to Obtain Higher Rankings on the Search Engines • Marketing Tactics Dealerships Can Use to Drive More Traffic to Their Websites and Their Dealerships • Location Impact in Digital Marketing Aloysius (Al) Carl has over 16 years of experience in both B2B and B2C web marketing, with a proven track record of helping businesses achieve successful, cost-effective digital marketing strategies. As the Digital Marketing Manager for Reynolds Web Solutions, he is instrumental in guiding strategy and product planning to help dealers gain the most from Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), Reputation Management and Social Marketing. As an established Digital Marketing Specialist, Carl delivers on-point digital solutions, strategy and planning, and assists dealers in implementing Internet strategies that deliver results. Preview: How to work with Local Social Sites and Local SEO tactics to drive traffic and business to their dealerships. Attendees will learn what are the more popular digital …